Writing Settings ‹ The Best Pub — WordPress.
“Be FAMOUS for something!”
What is your Pub famous for?
Bill Marvin, the Restaurant Doctor in America, has always preached the message that all successful Restaurants are successful because they are FAMOUS for something. So, what are you famous for?
Recently, Sallee and I attended the South Australian Hotels Association 
Awards night. (A superbly organised night). Whilst in Adelaide, we called in on the Hilton Hotel in the suburb of Hilton in Adelaide. They had recently won the AHA competition for South Australia’s Best Pub Burger Competition. (Licensee James Franson, the Licensee is a big supporter of the AHA Awards.)
Proudly they had a huge sign on the building telling the passing trade all about their win. And the burger in the sign looked so good it makes you want to go in to order a hamburger. (Which we did….FANTASTIC!) We spoke to the very experienced Hotel Manager, Steve Clancy, about the sign and the business the sign was attracting. “We are having trouble keeping up with the orders for Burgers, Max.” he said. Ummmmmmm…that works for me!
So, again I ask “What are you FAMOUS for?”
Have a FANTASTIC week. We’ll talk again next Tuesday.
Max Hitchins 0419 53 63 73
max@thebestpub.com.au
Sallee Hitchins 0414 776 149
sallee@thebestpub.com.au
+++++++++++++++++++++++++++++++++++++++++++++++
PS. Accounts Crosbie Warren and Sinclair, our THEBestPub.com.au NSW and QLD Experts now have an Office in Queensland. Ph: 1800 234 000
Fax: 02 4923 4040: Email: office@cws.biz
++++++++++++++++++++++++++++++++++++++++++++
The judge said ‘cake’ is food
As I think you know we hand pick and invite specialist Hotel Industry firms from all States to be our THEBestPub.com.au Experts. This way we stay ahead of the competition and provide you with the sharpest industry knowledge available.
Our Expert Lawyers for NSW are Slater and Elias and they recently won a 
decision that we think will have implications for all Licensees. Hence, this email is a little longer than usual…but I think you will want to read it!
++++++++++
A Court recently dismissed a charge that a hotel failed in its duty to make “food” available to patrons, when hotel staff offered cake to an undercover policeman.
The Liquor Act (sec 17(4)) requires that whenever a hotel trades, “food of a nature and quantity consistent with the responsible…service of alcohol” must be available. The Act contemplates that regulations may prescribe what “food” satisfies the definition, but no such regulations have been prescribed.
An undercover Police Sergeant recently visited a NSW South Coast hotel at 11.45 pm. He asked a staff member “Can I purchase some food, like pies, sausage rolls or sandwiches?” The reply was “we only have cake or packet chips”, with the bar attendant pointing to a glass container holding two or three cakes.
Police argued that the hotel was in breach of its obligations, as cake and packet chips did not meet the statutory requirement. Police argued that something more ‘substantial’ than cake is required.
Represented by Slater & Elias and Anthony Hatzis, Barrister, the hotel argued that cake is in fact “food”, as it is ingested by being eaten, provides nourishment and is solid. The hotel argued that the RSA purpose of making ‘food’ available is to metabolise alcohol, break down its effects on the body and thereby minimise the impact of alcohol on patron behaviour. Cake is just as effective in meeting these purposes than sandwiches or sausage rolls.
The hotel also referred to the fact that the 2007 Liquor Act had relaxed the previous requirement to provide at least a “light meal”.
Magistrate Fleming upheld the hotel’s submissions, held that cake is “food” which satisfies the definition and dismissed the charge.
++++++++++++
Ummmm…thought you would want to read that!
Have a FANTASTIC week. We’ll talk again next Tuesday.
Max Hitchins 0419 53 63 73
max@thebestpub.com.au
Sallee Hitchins 0414 776 149
sallee@thebestpub.com.au
+++++++++++++++++++++++++++++++++++++++++++++++
PS. If you have a contentious legal matter you might want to think about calling Rod Slater or Lauren O’Brien at Slater and Elias on 02 9221 1088.
+++++++++++++++++++++++++++++++++++++++++++++++
Australia’s #1 Hotel …
The Coogee Bay
On Sunday night, at the 2011 AHA National Awards, the Coogee Bay Hotel, in the Sydney suburb of Coogee, won the very prestigious and well deserved award – Overall Hotel Of The Year.
In our ebook, 25 Lucrative Gaming Ideas (see http://www.hospitalitydoctor.com/products.html) I tell of meeting Jim Thorne, when he was the Gaming Manager of the very successful Coogee Bay Gaming Room. I shot a video interview with him and asked, “What is the best gaming promotion you currently do?”
Without hesitation he answered “Customer Service.”
And I followed up with, “But what do you actually do…to give that ‘customer service’ you mention. And what do you do to make me ‘feel good’ as a customer?”
If you have a Gaming Room or any interest in Gaming I recommend you watch the video by clicking on the picture of the ebook above.
Have a FANTASTIC week. We’ll talk again next Tuesday.
Max Hitchins 0419 53 63 73
max@thebestpub.com.au
Sallee Hitchins 0414 776 149
sallee@thebestpub.com.au
+++++++++++++++++++++++++++++++++++++++++++++++
PS. H&L are our National Technology Experts. They really do ‘stand out from the herd.’ Last time Ross Henderson was in Sydney I shot a video with him. Ross explains WHY H&L stand out from the herd. Click the picture on the right to meet Ross.
++++++++++++++++++++++++++++++++++++++++++++
Have you met Peter Harris from Gosford?
Peter and Jane Harris and their son Jordan run an outstanding Hotel – The Hotel Gosford – in the NSW provincial city of Gosford.
They are outstanding operators who never stop doing things in their Hotel. Some years ago they recognised the importance of building a datasbase and using it as a major major marketing tool. The database now numbers in excess of 5000 ‘active’ customers. And that adds value to the hotel!
If you are ever anywhere near Gosford I recommend you take the opportunity to call in and see this well extremely run family run operation. It is a real eye opener.
Recently when I was in Gosford I did a video interview with Peter. Click on Peter’s picture to meet him and see some of the promotions they do at the Hotel Gosford.
Have a FANTASTIC week. We’ll talk again next Tuesday.
Max Hitchins 0419 53 63 73
max@thebestpub.com.au
Sallee Hitchins 0414 776 149
sallee@thebestpub.com.au
+++++++++++++++++++++++++++++++++++++++++++++++
PS. Peter Harris is a big fan of our TheBestPub NSW hotel specialist accountants – Crosbie, Warren & Sinclair. Click here to hear why.
+++++++++++++++++++++++++++++++++++++++++++++++
Effective marketing in Prague
Recently, in Prague – Czechoslovakia, I wondered why a particular food shop was so busy. The shop was really just a ‘hole in the wall.’ So why was it so much busier than the others?
So early next day, before the customers arrived, I went back to photograph this hole in wall to try to endeavour to analyse why it was so popular. Certainly their products were excellent but tourists would not necessarily know that. I think the real draw card was just the simplicity and effectiveness of the signage!
And I thought about the many pubs in Australia that have premium space available to market their product and their business. And too often the most innovative thing done with this space is to give it to a brewery to market beer. Ummmmmm. I think we can do better! Check out the ‘hole in the wall’ pic below below and see what I mean.
Have a FANTASTIC week.
Max Hitchins 0419 53 63 73
max@thebestpub.com.au
Sallee Hitchins 0414 776 149
sallee@thebestpub.com.au
+++++++++++++++++++++++++++++++++++++++++++++++
PS. When did you last have your security checked? As you are recognised as an industry leader on TheBestPub.com.au our NSW expert – Grade One Monitoring – will do a complimentary report (usually valued at $550) for you.
Call Nick Psalia direct on 0419 227 539 or John Papps direct on 0411 654 410
+++++++++++++++++++++++++++++++++++++++++++++++
|
Easier way to increase sales
As an alternative to spending heaps of money on trying to get new customers through the doors, smart operators concentrate on the ones already there.
I saw the best example of this recently, in a gorgeous German town, on the Rhine, called Miltenberg. A small Restaurant in this delightful village had the best looking dessert menu I have ever seen…and everyone in the Restaurant was ordering desserts. Can you blame them? Check out the menu below.
Have a FANTASTIC week.
Max Hitchins 0419 53 63 73
max@thebestpub.com.au
Sallee Hitchins 0414 776 149
sallee@thebestpub.com.au
+++++++++++++++++++++++++++++++++++++++++++++++
PS. When did you last have your security checked? As you are recognised as an industry leader on TheBestPub.com.au our NSW expert – Grade One Monitoring – will do a complimentary report (usually valued at $550) for you.
Call Nick Psalia direct on 0419 227 539 or John Papps direct on 0411 654 410
+++++++++++++++++++++++++++++++++++++++++++++++
 Last week I met with Charles Van Goch in Amsterdam. He is the Founder, the Managing Director, the CEO and the Algemeen Director of the Netherlands based Staff Recruiting and Training Company Mise en Place.
We first met when I spoke at an industry Conference he had organised in Maastricht. (Now one of my most favourite places in the world.) Charly is enthusiastic, energetic and effective – a real hospitality industry professional.
I had asked him to research the trends in Europe in the Hospitality Industry. I wanted to shoot a series of video interviews with him so I could bring you the very latest European information. There are some very interesting things happening here that are imperative for you to know about…if you want to keep ahead of the game.
Click on the picture above to meet Charly and hear this first video interview when he talks about the Sheconomy.
We will talk again soon.
**Max Hitchins – The Hospitality Doctor – with Secrets, Tips, Tonics and Remedies to fill your Rooms, Restaurants and Bars**
max@hitchins.com.au International Telephone: + 61 419 53 63 73
(Within Australia): 0419 53 63 73
+++++++++++++++++++++++++++++++++++++++++++++++
PS. You may remember I recommended to always carry a camera. I have a heap of ideas and information I have captured on camera. I will also be sharing these with you in upcoming emails.
+++++++++++++++++++++++++++++++++++++++++++++++
Working Women’s Wednesday
Saw this great idea in the USA and thought it was a great promotion. I am sure it would work just as well in Australia.
The Fox and Hound English Pub and Grille in the OHIO, USA, does an extremely successful great promotion called Working Women’s Wednesday.
Every Wednesday between 5pm and 8pm they pamper women with free psychic readings, hand massages, manicures and flowers.
The chain operates forty nine outlets throughout America and all of them do this promotion.
The evening promotes networking, showcases the Pub and builds a database.
They provide a free buffet and offer other local businesses the opportunity to participate by giving away gift certificates for jewellery, furniture, salon services.
We’ll talk again next Tuesday.
Have a FANTASTIC week.
Max Hitchins 0419 53 63 73 Sallee Hitchins 0414 776 149
max@thebestpub.com.au sallee@thebestpub.com.au
+++++++++++++++++++++++++++++++++++++++++++++++
 PS. We know you are constantly on the look out for good reliable suppliers. So we decided to make that job a whole lot easier for you by creating a TheBestSuppliers website, showcasing Australia’s best hospitality suppliers and specials.
Here you will find the BEST suppliers for cutlery, chemicals, kitchenware, cleaners, glassware, accounts, waste removal, landscapers, Point of Sale, recycling, recruitment, beverages, furniture, clothing and lots more. Click on the tap on the left to take you to the page.
++++++++++++++++++++++++++++++++++++++++++++++++
Need a security check? Call Nick Psalia (0419 227 539) from Grade One Security.
++++++++++++++++++++++++++++++++++++++++++++++++
|
|
his traditional bundhosen outfit with a stein of lager in his hand. He was very eye catching to the passing public parade. And the vehicle carrying Max was located near the Bar. 
